Learn SEO, SEM, email marketing, analytics, and e-commerce strategies. Created by Google experts.
Skills You'll Learn
SEO
SEM
Web Analytics
Email Marketing
Conversion Optimization
What You'll Learn
✓
Develop marketing strategies using digital channels
✓
Analyze marketing performance with analytics tools
✓
Manage e-commerce stores and product listings
✓
Create and optimize paid advertising campaigns
✓
Build customer loyalty through email marketing
✓
Measure and improve conversion rates
Skills Covered
SEO
SEM
Web Analytics
Email Marketing
Conversion Optimization
Prepare for a career in digital marketing and e-commerce.
Key Outcomes
1
Master digital marketing fundamentals
2
Learn e-commerce strategies
3
Gain Google-recognized credentials
4
Build a marketing portfolio
Seven courses covering digital marketing and e-commerce.
Course Modules
1
Foundations of Digital Marketing and E-commerce
Module 1 content for this course.
2
Attract and Engage Customers with Digital Marketing
Module 2 content for this course.
3
From Likes to Leads: Interact with Customers Online
Module 3 content for this course.
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